Content Marketing and WordPress

by admin in content marketing on September 29, 2020
Content Marketing and WordPress

Overview

Why Content Marketing & WordPress are the perfect pair
• Simple steps to create a Content Marketing plan
• Tips & tools for creating content without giving
yourself a headache
• How to integrate Content Marketing with your
WordPress website
• What makes content “shareworthy”
• Questions

Content Marketing and WordPress
Content Marketing and WordPress
Content Marketing and WordPress
Content Marketing and WordPress
Valuable Content
Content Optimize

Know the audience
buyer persona
1 – Define Buyer Persona Quick outline of your ideal client / current client base
Example — Small business just getting started that needs a website and will hopefully need continual website updates.
2 – Hot Topic Ideas
Think of the top 3-5 questions you constantly get asked.
3 – Create a Content Plan Around These Topics
Example – Quick blog on how to backup your website

Content Marketing Objectives
• Brand Awareness
• Lead Generation
• Website Traffic
• Industry Leader
• Sales / Customer Acquisition
• Connect with a New Audience
• SEO
• Etc.

Examples
• How & Why to Run Updates on Your WordPress Website
• How to Backup Your WordPress Website
• 10 Things to Consider When Evaluating a Website Makeover

cyoam
Cyoam
Cyoam Content

Tips for Actually Getting It Done
• Put it on your calendar.
• Leverage other people’s content
• Write a blog post about a useful infographic or include a helpful video and give your advice surrounding it.
• Do a weekly/monthly roundup
• Leverage outside resources
• Have something transcribed: webinar/podcast
• Proofreader from eLance

Types of content

Types of Content
• Infographics
• Articles
• Podcast
• FAQs
• Webinar
• Newsletter
• Workbooks
• Press releases
• Free consultation signup
• Register for a class
• Weekly round-up
• How-to’s
• Ebooks
• Guides
• Datasheets
• White papers
• Case studies

Types of Content
• SlideShare
• White Papers
• How-To’s
• Blog Post
• Checklist
• *** Gated Material ***
Must provide an email address
• Video & Audio
• Puts a voice behind you

Focus on Your Identity
• Start with one – Maybe a weekly email blast or blog post
• If you’re writing a blog or newsletter make sure your authentic voice is coming through.
• Helps to think of a particular client or the person you identify in your buyer persona rather than thinking of how you’re going to relate to 100s of people
• Don’t write for SEO – write for your client

Example
I do a newsletter a week, usually pushing back to a blog post or talking about an upcoming event. I use MailChimp which integrates nicely into WordPress and is free up to a certain number of emails.

Video
Video is growing rapidly – puts a voice to your message
• Phone
• Built-in Computer Features
• Camtasia
• Allows you to record a PowerPoint presentation

Email Marketing
• MailChimp
• I use a paid pop-up plugin that I got from
http://codecanyon.net/
• AWeber
• Constant Contact

Podcast Plugin
• Podcasting plugin
• Podlove Podcast Publisher
• Blubrry PowerPress Podcasting plugin
• Seriously Simple Podcasting

podcasting

Blog / Website Images
Design tools for non-designers:
• PicMonkey
• http://www.gimp.org/
• Canva
• PowerPoint
• Fiverr.com
• http://graphicriver.net/

Repurposing Content
Responsive Cyoam

SEO – Search Engine Optimization
• SEO – Identify keywords
• Content Marketing – What the customer needs, including keywords
• SEO Plugins
• WordPress SEO by Yoast ***
• Scribe SEO
• Moz
• Video SEO by Yoast
• Local SEO by Yoast

Website Traffic Tracking
• Plugins:
• Google Analytics
• Clicky
• Heatmap Plugins

Planning

Get Social
Make it easy to share your information from your website.
Plugins:
• Flares
• Social Media Feather


• Slick Social Share Buttons
• Options direct from social sites (i.e. Facebook)

  • Make sure you have links on your website to your
    social media pages.

LeadPages
Leadpages.net
Creates site templates for giveaways and creates an
easy lead-generation machine.

Making It Easy
Social Media Management Tools
• Hootsuite
• BufferApp ***
• Tweet Deck
• Sprout Social
• SocialOomph
• Etc.

Spread Content on Your Website
• Plugins:
• Custom Sidebars
• YARPP (Yet Another Related Posts)
• Better Related Posts
• Theme Built-in

More Great Plugins for Marketing
• Evergreen Post Tweeter
• Click To Tweet by Todaymade
• Digg Digg
• nrelated Related Content
• W3 Total Cache

Share Online

5 Reasons People Share Content Online

  1. To bring value and entertaining content to others
  2. To define themselves to other people
  3. To grow and enrich existing relationships
  4. To feel a sense of self-fulfillment
  5. To get the word out

7 Things to Remember if You Want More Shares

  1. Sharing is how consumers connect with each OTHER, not with
    YOU.
  2. Your audience has to trust you to want to share with you.
  3. The simpler, the better.
  4. Have a sense of humor.
  5. Embrace a sense of urgency.
  6. Engage after the fact.
  7. Email is still king. If twitter goes down tomorrow, you don’t want
    to lose contact with your 15.5K followers.